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NOCTA ENERGY
An aggressive, cyberpunk street art beverage packaging system built for subculture appeal.
PACKAGING
ILLUSTRATION
IDENTITY
Year : 2025
Client : Nocta Beverages
Overview
Nocta required a bold, high-contrast visual system to break through a highly saturated energy drink market. I engineered a full-bleed street art pattern populated with aggressive custom owl illustrations, anchored by a heavy black typographic foundation that scales seamlessly across multi-flavor lines.
Scope
Mascot Illustration, Full-Wrap Packaging Design, Multi-Flavor Identity Development, Creative Direction.
Tools used
Affinity, Adobe Illustrator, Canva, Mid-journey
Timeline
14 weeks
